Boys & Girls Clubs of Greater Tampa Bay
For my final capstone project, I led the development of the big strategic idea and campaign platform portion for my team’s Boys & Girls Clubs of Tampa Bay project, focused on shifting public perception from a simple after-school program to a vital development pipeline. The campaign was built around the insight that young people need more than supervision; they need opportunities, mentorship, and real pathways to their future.
Situation Analysis
Visual Breakdown