USF Community Improvement Proposal
Real events on my campus inspired this project, which explores how strategic communication can promote understanding, respect, and institutional accountability. I designed this campaign proposal to demonstrate how the university could have responded more effectively by educating students, amplifying Muslim voices, and reinforcing its commitment to inclusion.
NÖZ Sunscreen Media Plan
This digital marketing plan was developed for NÖZ Sunscreen, a mock company created as part of the Global Career Accelerator program. The campaign focuses on building brand awareness and increasing website traffic through strategic social media and influencer partnerships. In addition, I utilized SEO tools to analyze audience search behavior, refine key search terms, and optimize website content and advertising copy to improve performance.
Pecked Branding Package
This project was developed as part of a team assignment and focuses on creating a brand identity for our social media platform concept centered on environmental impact. I collaborated with team members to define PECKED’s mission, values, visual identity, and brand guidelines, including logo usage, typography, and color standards. This project demonstrates my ability to develop cohesive branding systems and apply strategic thinking to creative design.
Study Buddi Media Plan
This media plan was developed as part of a team course project. Study Buddi is my team's mock AI-powered study platform. As the Data Specialist, I analyzed student behavior and industry data to support audience targeting, channel selection, and budget planning. I also contributed to KPI development, media math, and performance projections, demonstrating my ability to translate data into strategic media decisions.
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