Crisis Center of Tampa Bay Campaign

Visuals I made for our project.

I collaborated with a team to develop a strategic communications campaign for the Crisis Center of Tampa Bay focused on increasing awareness and utilization of sexual assault forensic examinations. Grounded in research on underreporting and barriers to care, our campaign reframed these exams as accessible, confidential, and empowering resources for survivors. We created an integrated approach that included a press release, geo-targeted social media ads, and visually engaging digital assets tailored to reach college-aged audiences in the Tampa Bay area. By emphasizing education, trust, and community partnerships with local universities, the campaign aimed to reduce stigma and encourage survivors to seek support and services.